On 9 May 2018, Starrag AG and the Institute for Marketing at the University of St. Gallen awarded the first Christian Belz Award for Reality-Oriented Marketing to Dr. Carsten Paulus. In his research, he critically examined the optimisation of marketing communication in the industrial investment business and made ground-breaking findings that are of enormous importance for both research and practice alike.

Starrag is donating CHF 10,000 for the prize, which will be awarded every two years, to promote application-oriented marketing research. This topic was always a major concern for Professor Christian Belz, which is why the prize bears his name. The first Christian Belz Marketing Award Professor Christian Belz has worked at the University of St. Gallen for more than 40 years, and in this time he has been especially dedicated to the subjects of sales and marketing in the industry. He gave his farewell lecture on 8 May 2018 at the University of St. Gallen. The prize will also emphasise the strong partnership between Starrag and the University of St. Gallen.