Two years later, this 3D demonstration has become part of the new Starrag media library, which bundles together all of the digital information the company offers: from brochures, videos and TecTalk interviews through to all digital issues of the Star customer magazine. The content is currently available in German and English; Chinese, French, Spanish and Italian versions are also in realisation. Michael Schedler, Head of Marketing at Starrag: “The media library is not just a collection of content, but rather an interactive portal. It guides our customers and interested parties directly to the core of our manufacturing technology.” For example, the 360 degree presentations enable users to take control of the camera movement and gain insight into machining processes in a wholly unique way. “Imagine being able to discover every detail of a machine tool for yourself – from the precision of a head change through to the productivity of the manufacturing process. That is exactly what our media library offers,” Schedler explains. “As part of our digitisation offensive, we offer a proactive virtual experience that enables our users to guide the camera themselves. They can view the machines from all angles and in particular from the inside.”