Rethinking streaming:
The Starrag media library
A new dimension for the future
The media libraries of leading streaming services such as Netflix, Amazon Prime or Disney+ provide information and entertainment at the push of a button, any time of the day – in high resolution and with the best 3D sound quality. However, despite all of this comfort and convenience, they mainly simply offer a passive experience. Starrag is proactively taking the next step and breaking new ground in this area.
It started with two simple 2D codes. In 2022, Starrag invited interested parties to a digital world premiere via a QR code and link. After a short registration process, the virtual showroom in Vuadens, Switzerland opened up and the highlight was on full display in glowing red text: The Bumotec 191neo. With another click, the sales engineers were treated to the first exclusive presentation of the new top-of-the-range model. The presentation then transitioned to a 360 degree demonstration, enabling visitors to view the flagship product in detail from all angles.
Digital information bundle
Two years later, this 3D demonstration has become part of the new Starrag media library, which bundles together all of the digital information the company offers: from brochures, videos and TecTalk interviews through to all digital issues of the Star customer magazine. The content is currently available in German and English; Chinese, French, Spanish and Italian versions are also in realisation. Michael Schedler, Head of Marketing at Starrag: “The media library is not just a collection of content, but rather an interactive portal. It guides our customers and interested parties directly to the core of our manufacturing technology.” For example, the 360 degree presentations enable users to take control of the camera movement and gain insight into machining processes in a wholly unique way. “Imagine being able to discover every detail of a machine tool for yourself – from the precision of a head change through to the productivity of the manufacturing process. That is exactly what our media library offers,” Schedler explains. “As part of our digitisation offensive, we offer a proactive virtual experience that enables our users to guide the camera themselves. They can view the machines from all angles and in particular from the inside.”
![](https://img.starrag-2.oneba.se/1200x/https://star-digital.starrag.com.starrag-2.oneba.se/img/stream//issue-2024-01/02-rethinking-straming/mediathek-3.png,p21)
A glimpse into the future of streaming: The Starrag media library demonstrates how virtual technologies enable proactive experiences.
Virtual and close to customers
Another highlight is the wide variety of presentation formats. “TecTalk video interviews, such as the discussion with Tony Liu about the new Tech Center in Shanghai, demonstrate how we are able to remain close to our customers worldwide,” the Head of Marketing adds. “And our user videos show how our machines prove their effectiveness in practice – such as producing planetary gear carriers or blisks.”
Visitors can also access a behind-the-scenes look at the Aerospace & Turbine Technology Days 2023 with just another click. Schedler: “As a central part of our medial library, it is even possible for visitors to relive the highlights of our events. Users can save their favourites in a personal section, meaning that they always have quick access to the specific content that they are interested in, and this is always kept fully up-to-date.”
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