A new Star is born
Editorial by Walter Börsch
Dear readers,
Some of you are probably surprised to also be receiving a new customer magazine from us in the form of the “Starrag Star”. I know that, due to the endless number of pieces of information and the ever-present overflow of stimuli, it is difficult to draw attention and then to maintain it. Many of you might know the new lament, “We are overnewsed, but underinformed”.
However, the Starrag Group believes that we should provide our customers with a benefit not just in terms of performance, but also in terms of communication. With the “Starrag Star” we want to show where the benefit lies for the user and how our offerings distinguish us from the rest of the market. With this publication, we provide our customers with sufficiently good reasons why there can be only one partner for them: the Starrag Group.
At the centre of the first edition of the “Starrag Star” is the new, consistent focus on three attractive and clearly defined target markets, which I explain in a detailed interview.
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