A new Star is born
Editorial by Walter Börsch
Dear readers,
Some of you are probably surprised to also be receiving a new customer magazine from us in the form of the “Starrag Star”. I know that, due to the endless number of pieces of information and the ever-present overflow of stimuli, it is difficult to draw attention and then to maintain it. Many of you might know the new lament, “We are overnewsed, but underinformed”.
However, the Starrag Group believes that we should provide our customers with a benefit not just in terms of performance, but also in terms of communication. With the “Starrag Star” we want to show where the benefit lies for the user and how our offerings distinguish us from the rest of the market. With this publication, we provide our customers with sufficiently good reasons why there can be only one partner for them: the Starrag Group.
At the centre of the first edition of the “Starrag Star” is the new, consistent focus on three attractive and clearly defined target markets, which I explain in a detailed interview.
In the first “Starrag Star” we also present the creative diversity of the entire Starrag Group and specialities of the “Precision Engineering” business unit: In an interview with the director of the business unit, Jean-Daniel Isoz, the topic is the two traditional brands Bumotec and SIP from the Swiss canton of Fribourg and relocation plans of a special type. Alfred Lilla reports from Mönchengladbach on a highlight of the “Aerospace & Energy” business unit. The Head of Sales of the Aerostructure market segment explains how he and his team, after having conquered South Korea and China, will now conquer the Japanese aerospace industry with a high speed machining centre.
I hope that you will respond positively to the “Starrag Star” and its articles, interviews and reports. I am looking forward to your personal feedback.
Sincerely, Walter Börsch
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