We found it crucial not only for this statement to be a marketing message that sounded good, but also for it to be a statement that precisely expressed what our customers get out of a partnership with the Starrag Group. Allow me to explain these points in a little more detail.

I consider value to be one of the most important words, because as a noun it describes the added value (profi tability, safety, growth) that customers receive, while as a verb (to value) it demonstrates that our range precisely meets customers’ needs. Customers get from us exactly what they need and what is important to them – no more, no less.

Engineering precisely expresses our tradition and what we stand for with our range. Our customers do not want any compromises in terms of component manufacturing for sophisticated, long-life products. As the specialist in the manufacture of precision machine tools and a provider of associated services, we are exactly the right partner for when high levels of precision and performance are key.

You. This term allows us to express what really counts to us: Our customers are what matter. Our mission is to place customers at the heart of our philosophy and actions so that we can offer them a tailor-made solution that precisely meets the requirements of their market environment. In other words: “Engineering precisely what you value”. 

In the second edition of our customer magazine, we offer you more in-depth insights into how the individual sectors within our Group manage to bring the new motto to life in their day-to-day work, and in doing so consistently create added value for customers. Examples of this are “Moments of customer added value” by Günther Eller from the Customer Service business unit, “Flexible all-rounders” by Dr. Eberhard Schoppe from the “Transportation & Industrial Components” business unit, and the introduction of a quiet yet highly productive solution in the Dutch city of Gouda, implemented by the “Aerospace & Energy” business unit. Finally, we will introduce our new technology centre in southern Germany, with which we will not only be showcasing production technology for prosthetics and surgical instruments – we also have a long-term plan to demonstrate our expertise on a general level as regards the hexagonal complete machining of small, high-precision workpieces (for the watchmaking and jewellery industries, for example).

I hope you enjoy reading this and other highly interesting contributions to the latest edition of Starrag’s “Star” and look forward to receiving your feedback.

Yours faithfully, Walter Börsch