Starrag’s claim of “Engineering precisely what you value” is more than just an advertising slogan: In order to ensure consistent compliance with it, Starrag held thorough discussions with potential customers looking for a compact machining center for heavy-duty cutting.

In these detailed conversations, Starrag identified the nine most important properties, ranging from the highest level of dynamics to maximum efficiency and productivity. Starrag has put the customer’s wishes into effect with the new Heckert H65 four-axis horizontal machining center. It fits into a small single apartment and holds up to 3,300 lb. (1.5 t) of heavy workpieces on the 630 pallet for machining on the spindle.

But how does a manufacturer improve products that are already well received on the market? The answer is provided by Alexander Attenberger, Chief Sales Officer (CSO) of Starrag: “We are able to precisely filter the things that really hurt our customers. This way, we are able to understand exactly what the customer needs at that moment”. By implementing this strategy for success, Starrag examined what customers want from a compact machining center suitable for heavy-duty cutting. One of the most important factors is a low space requirement, because hall space is valuable.