The mountain biker and skier is equally at home in the mountains as he is in production departments on management teams. After eight years at his previous company, he made the move to the Starrag headquarters in Rorschacherberg in the summer of 2020. Despite the lockdown, Attenberger quickly became acquainted with the Swiss company and its ten different product ranges. “I didn’t need any kind of secret recipe to motivate the salespeople for the various Starrag product ranges,” the CSO recalls with satisfaction. “We have dedicated sales staff and good products. The challenge now is to bring the whole “family” closer together.” To achieve this, he aims to provide the sales department with the necessary tools and to arm the team for success, “particularly in this period of tough competition.” He considers the further digitalisation of sales to be an important means of achieving this goal. “Nowadays, when customers have placed an order, they want a response faster than ever before”, says the CSO. “It is now up to us to provide solutions for the customer rapidly and ‘on point’”.

This is in line with Starrag’s slogan “Engineering precisely what you value”, with the machine taking a rather more backstage role in this instance. Attenberger: “We are able to precisely filter out the things that really hurt our customers. Do they have issues with accuracy or productivity? Then we have the perfect, tailor-made solution for them”.